Call Your Doctor Day was created to motivate women to schedule their annual well-woman exams, which is the first step in becoming their own best health advocates. I took the team from initial visual concept to overall establishing the look and feel of this annual Bright Pink Campaign. We used a select few of emojis & motion to amplify the brand and create bite-sized content in the form of various social assets for not only our social media platforms, but for the ones of our partners as well. The Call Your Doctor Day Landing page, not only acted as an experience taking the user through the importance of scheduling her well-woman exam, but giving her the opportunity to activate, participate with our very own hashtag #icalled, and download a handful of resources to educate her on the need-to-know info before, during, and after her well-woman exam.
Social Media Assets included in external partner kit & shared throughout campaign duration on Bright Pink's social media channels (Facebook, Instagram & Twitter)
I created a 16 page paperback annual report for Bright Pink’s 2016 year. I chose a simple, but asymmetrical look to create a visually exciting representation of their success and statistics. An online, digital version can be found here.
In the Winter of 2016, Bright Pink launched their monthly giving program called FundHER. I created the branding and identity along with marketing collateral for both print and digital assets; postcards, social media assets, Wordpress assets, email, etc. I also worked on the design of FundHER's Classy Donation page, which in turn was given a shoutout by Classy themselves acknowledging the effective design and use of imagery, which can be viewed here.
Team Bright Pink is made up of marathon runners that fundraise and run various half and full marathons to help Bright Pink provide educational programs to young women. I delivered both digital and print materials in support of this amazing hands-on program. This included paid Facebook and re-marketing advertisements, social assets for runners, Geo-targeted Snapchat Filters, email headers, postcards, and various t-shirt designs.
I designed and constructed many print assets for varying events and reports. This included trifolds, one-pagers, postcards, POP displays and posters.
Various One-Pagers & Educational Hand-outs
I delivered digital assets and advertisements for all social media platforms (Facebook, Instagram, Twitter, LinkedIn) for both paid and organic content. I also created various assets for email, including headers and stand alone imagery. The content varied from assets for various campaigns, to educational material, to current events, all the way up to general brand identity.
A set of four iPhone Backgrounds given out for 2016 Giving Tuesday
Video & Motion
Risk Reduction GIF's for social platforms
A series of portraits I illustrated of three influential women for Bright Pink's social media platforms (Instagram, Facebook, Twitter).
As the first female Prime Minister of India, Indira Gandhi taught us that “Forgiveness is a virtue of the brave.” Next month the world celebrates what would have been her 100th birthday. Women are capable of anything, and we’re #NotDoneYet until all women are proactive with their breast and ovarian health.
Sally Ride's dreams were so out-of-this-world she became the first American woman in space. Women do truly amazing things, but we're #NotDoneYet until all women know their risk for breast and ovarian cancer.