Renee Rolewicz
Creative Strategy & Design
Birchbox is a monthly beauty & grooming subscription box. I had the opportunity to create a suite of paid ads to run on the core Facebook, Instagram, Snapchat, & Pinterest channels. With my team, we tested & iterated to find the most profitable & efficient top performing creatives.
Monthly Box Designs
Every month Birchbox releases a new box & with it comes new sample offerings and box design. We found that building creatives that were informed by these design elements created a stronger user experience from ad to landing page. Here is a handful of examples of top performing creative themes.
Testimonials & Social Proof
Promos & Gifts with Subscription
You-Time
You-Time is an ongoing brand campaign by Birchbox, about making more time for self-care. We were tasked with creating ads that pulled in that messaging while practicing DR best practices.
